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Walk the Talk

We promote ourselves as an environmentally-friendly company. It’s a useful exercise to keep an eye on company statistics regarding that statement. We think our customers might be interested too.

Low Warranty Returns

Knowing the percentage of warranty returns is useful for customers to judge whether their money will be well-spent on a Big Shrimpy product. We calculate this statistic by dividing the number of products sent out to address warranty issues by the total number of products sold in the same year. Warranty issues typically become evident in the first few months of product use.  

This statistic allows us to monitor the quality of our materials and workmanship. We believe that one of the most environmentally friendly things a company can do is make products that last. The more we can reduce the buy-and-throw-away cycle, the fewer resources are used to make “stuff” and the less “stuff” goes into landfills.  

Results

2010: number of products sent out for warranty issues was 0.84% of the total number of products sold.
2011: number of products sent out for warranty issues was 0.45% of the total number of products sold.
2012: number of products sent out for warranty issues was 0.58% of the total number of products sold.
2013: number of products sent out for warranty issues was 1.16% of the total number of products sold.

Utilization of Recycled Material, as a Percentage of Sales

Big Shrimpy has always tracked how much our recycled products contribute to our overall sales. This statistic is calculated by adding together the revenue from products with more than 50% recycled content by weight and dividing that by the total product revenue from the same year.

It is clear that the amount of revenue our “recycled content” products bring in relative to our overall product sales is declining. This decline is partially due to adding crate pads to our lineup in late 2006, which don’t have high recycled content.

The other reason for the decline is that our replacement cover sales have increased almost every year that we’ve been in business. Replacement covers have no recycled content.

We see this in a positive light. People are replacing the cover of their Big Shrimpy bed instead of replacing the entire bed! And that means that we’re effectively implementing our first design principle: slow the cycle of throw-away-and-buy-another.

Results

2002: products exceeding 50% recycled materials contributed 86% of product revenue.
2003: products exceeding 50% recycled materials contributed 93% of product revenue.
2004: products exceeding 50% recycled materials contributed 96% of product revenue.
2005: products exceeding 50% recycled materials contributed 97% of product revenue.
2006: products exceeding 50% recycled materials contributed 96% of product revenue.
2007: products exceeding 50% recycled materials contributed 99% of product revenue.
2008: products exceeding 50% recycled materials contributed 99.8% of product revenue.
2009: products exceeding 50% recycled materials contributed 93% of product revenue.
2010: products exceeding 50% recycled materials contributed 86% of product revenue.
2011: products exceeding 50% recycled materials contributed 81% of product revenue.
2012: products exceeding 50% recycled materials contributed 79% of product revenue.
2013: products exceeding 50% recycled materials contributed 65% of product revenue.

Recycling Beds via Big Shrimpy’s Full Circle® Program

We initiated our Full Circle program in the summer of 2009. We’re proud to be the first and only company in the pet industry to offer recycling of their pet beds.